Dixie Beer Pressroom
Iconic Louisiana Brew is Back: Born in 1907. Reborn in 2017
Longnecks and Cans Hit Retail Shelves
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Tom and Gayle Benson to Bring Iconic Brewery Back to Its Birthplace.
Dixie Beer's return to New Orleans under the new ownership of billionaire Tom Benson continued this week with the arrival of cans and bottles in area stores.
Tom and Gayle Benson announced Thursday the majority purchase of Dixie Brewing Company, LLC. Joseph and Kendra Bruno will continue to the company as minority owners and members of the board of managers.
Once on the verge of joining K&B, Maison Blanche and a host of other local institutions on the “ain’t dere no more” list, Dixie Beer could be poised for a comeback.
Long before Hurricane Katrina inundated its Tulane Avenue facility, Dixie Beer was a brand on the ropes. For years, even loyal local fans of the brand griped between sips that Dixie wasn’t as good as it used to be. Now, Dixie is getting a new start, with Saints and Pelicans owner Tom Benson and his wife, Gayle Benson, announcing an agreement — actually finalized late last year — to buy a majority share of the 110-year-old Dixie Brewing Co.
One of New Orleans’ most iconic brands – Dixie Beer – will be returning home thanks to Tom and Gayle Benson, who announced today the majority purchase of Dixie Brewing Company, LLC.